IDEO

Where is IDEO?
California
Who is the founder?
Dave Kelly
Who is on the team, what are the roles?
Peter Skillman- Project Leader (Standford Engineer), Whitney Morderman (Harvard MBA), Peter Kauflan (Linguist), Tom Kelly (Marketing Expert), Jane Fultonsurey (Psychologist), Alex Kasax (Biology Major). There are really no certain roles, they work as a team and are all equals.
What is the deep dive process?
Team members get together and present ideas and then vote on which ideas they like.
What are the rules (montra) written on the walls around?
Think of your product in terms of verbs rather than nouns, concentrate on one conversation at a time, stay focused, encourage wild ideas, go for quantity, be visual, defer judgment, build on the ideas of others
What is the motto?
Trial and error succeeds over the planning.
How can this process work in your major? (it can work in every major).
In order to see what looks the best in graphic design, trial and error is the key.  You may have a plan and are convinced that this plan is the best, but when trying new things you could find something better.