Type Questions

Define the word “grid”

A grid is a structure made up of horizontal and vertical lines, and on it the designer places components such as headings, text, images, captions etc.

Why do we use a grid? What are the benefits or functions?

The designer uses the grid so that the information is in a sequential and logical manner and so that readers can easily navigate their way through the page.

What is a modular grid?

The module is an area calculated in depth by the text leading and width by the text line length.

Define and Illustrate: margins, columns, grid modules, flowlines, gutter

Margins: that usually empty space between the trim (where the page is cut) and the live printing area (primary text and graphics) of the page

Columns: Vertical divisions of space used to align visual elements

Grid Modules: Spaces created by columns, rows, and margins that support text and visuals. Content will determine the amount of active modules

Flowlines: Support for vertical columns by dividing the page into horizontal intervals to provide additional alignment points across a grid

Gutter: The inside margins or blank space between two facing pages

Define Hierarchy

Hierarchy is achieved through the proper and conscious implementation of visual prompts that emphasize significant content within the design while gradually minimizing the attention needed for other elements.

Define Typographic Color

Apparent blackness of a block of text resulting from the combined effect of the relative thickness of the strokes of individual characters, their width and point size, and the leading (line spacing) used in setting the text.

What are ways to achieve a clear hierarchy?

Ways to achieve clear hierarchy include exaggerating the size of text or image, by isolating a design element, or by employing additional graphics that call attention to a specific place in the layout.

Define White Space

A place on the page where no test or pictures are placed.  White space is the eternal quest of graphic designers who struggle to justify to clients or higher ranks the blank real estate in brochures, websites, stationary, and other design projects.

Define Contrast

Contrast operates on two levels: how the elements within the layout contrast and how the layout itself contrasts with its context.