“Typographical design should perform optically what the speaker creates through voice and gesture of his thoughts.” — El Lizzitsky

Define Weight

            The density or the lightness of the individual letterforms

Define Width

            The width of the font is how stretched out a letter is or how narrow it is.

Define Style

            Level of boldness or kind of letter within a typeface

Define Font

            The term “font” relates to a specific size and style of a given typeface

Define Typeface

The term typeface is used to describe a complete alphabet including letters, numerals, punctuation marks, accents, special reference marks etc.

Define x-height

            The height of the lowercase x

Define Cap Height

            The height of capital letterforms

Define Leading

            The spacing between lines of letters

Define Letterspacing (tracking)

Applying tiny spaces in-between small cap letters to make them more agreeable to the eye

How is type measured in inches, mm, points, or picas?

            Type is usually measured in points

Define Point

            A point is the smallest unit of measure and a division of the larger pica

Define Pica

A typographic unit of measure corresponding to 1/72 of its respective foot, and therefore to 1/6 of an inch

How many points in an inch?

There are 72 points in an inch

If a letter is set in 36 pts about how many inches tall is it?

            ½ of an inch tall

How many picas in an inch?

            There are 6 picas in an inch

How many points in a pica?

            The pica contains 12 point units of measure